Laura Rogers

How do you tell the world that the Paralympics, the third largest sporting event in the world, is not really about sport? This is the challenge the IPC posed to us. They wanted the world to know that the games were really a Trojan horse, a way to improve the lives of all people with disabilities everywhere.

#WeThe15 represents the 15% of the world’s population (that’s 1.2 billion people) who live with disabilities. And shows that they are as extraordinarily ordinary as everyone else.

Created in collaboration with over 20 organisations, including the UN, the IDA and UNESCO, #WeThe15 unites all people with disabilities under one banner for the first time in history.

In partnership with Pentagram, we created a symbol that the 15% could own and easily share.

On launch day, over 175 different landmarks worldwide lit up in purple to show their support.

Our film, created with Sam Piling and Pulse Films, premiered during the opening ceremony to an audience of 250 million people (more than the Superbowl!).

#WeThe15 was the theme of the opening ceremony.and was announced during IPC President Andrew Parson’s opening speech.

High-impact out of home ran all over the world, emphasising the scale of the movement, including a full takeover of Piccadilly Lights and Times Square.

What’s more, #WeThe15 was picked up by news programs all over the world and was the fifth most read article on the BBC website.

Athletes embraced the movement, showing their support with temporary tattoos and endorsing it in surprising ways.

Dozens of organisations and brands, including Allianz, Coca Cola, Facebook, Twitter, Intel, BP, Visa and many more, showed their support by sharing bespoke content, updated logos, and their plans for progressing the inclusivity agenda.

Prince Harry even backed the campaign.

#WeThe15 is by far the biggest and best thing I’ve ever worked on. And it’s only just begun.

WON: A gold pencil and a bronze pencil at the One Show, a Cannes silver lion for film craft, two wood pencils at D&AD, a silver Cannes lion for film craft and a bronze Cannes lion for Sustainable Development, two silvers and two bronzes at the British Arrows, and three silvers at the Clio awards.

I joined Pablo to be the global creative lead on Deliveroo and this is the first tasty brief I got. There’s loads more to come.

Many thanks to the magic wizard mind of director Joseph Mann for bringing his own blend of delicious weirdness to this spot.

Of all the emotions, anger is the most likely to provoke change. Which means that anger is a good thing, especially when it’s used to solve period poverty. To make this film we worked with a leading anger scientist to make the most anger-provoking film possible. Every creative decision- the story, the edit, the music- was tested to make sure it made people mad. Mad enough to buy Hey Girls.

And then check out the science behind the project.

Directed by the talented and angry, Margot Bowman.

Print, poster and radio supported the film created from actual, rage inducing comments and tweets.

Read more about the campaign and how to end period poverty here.

Latest news! Seeing Red has been nominated at the Campaign Big Awards, the Shots Awards and the Kinsale Sharks. I’ll be angry if we lose, but even angrier if we win.

The more you see, the more you see.

That’s a fact. It’s also a challenge.

We created this new brand platform for the National Art Pass, so the work needed to live up to the idea.

Extra points for spotting the creepy rabbit, the flying sheep and the cheeky giraffe.

Many thanks to the bonkers brains of animation director Ivo Sousa and digital artist Mark Harrison.

In 2020, I took on the role of Global CD for Unilever at adam&eveddb and I’m starting to see some of the work out in the world. Like this film for V05.

I’m delighted. But probably not as delighted as the balding actor who got cast in a hair care ad.

Looking after Unilever was a wild ride into the world of global advertising. Some of the other highlights from my time include:

Creating Sunsilk City, a Roblox game that helps young girls gain confidence and leadership skills through gaming.

Breaking the world record for the most ice cream trucks in honour of Wall’s 100th birthday.

Getting Lipton to run a global media blackout called PEACE OUT to give people a moment of reflection in partnership with Peace One Day.

The world of online retail is highly competitive, but Argos can do something no one else can. Unlike a certain American online retailer, when Argos says that they can deliver today, they truly mean today. 

We decided to bring to life same-day delivery like never before: with a new 10-second TV ad every day for 80 days. Each ad is stamped with the day's date, shows a product that you can get today, and ran for one day only.

Making 80 different TV ads took a level of creativity that sometimes verged on madness. Most people don't make 80 ads in a lifetime, let alone in a month. We're all considering early retirement. 

Feeling ambitious and want to watch all 80 ads? Go here. 

Check out some press on the campaign here.

And here.

80 Days of Argos just picked up a Gold lion and a Silver lion in the Media category at Cannes.

The campaign also won a Campaign Big Award, a Silver at Creative Circle and a Bronze at the British Arrows.

This campaign for London-based organisation 28 Too Many shows that female genital mutilation happens in places you wouldn't expect.

Won: Grand Clio, two gold Clios, six silver Clios, Clios Client of the Year, three Cannes gold lions, Cannes silver lion, Cannes bronze lion, One Show gold pencil, two One Show silver pencils, one D&AD graphite pencil, six D&AD wood pencils, three golds at the Creative Circle awards, six golds at the London International Awards, First Prize, Second Prize and four finalists at New York Festivals, silver Campaign Big award, gold Eurobest, silver Eurobest, two silver Kinsale Shark award, Gunn Report's fourth most awarded print campaign, 2015.

Imagine trying to sing when every breath is a battle. 

This is the story of 18 strangers with one thing in common: breathing is a constant challenge. In spite of this, they came together to do something they never thought they could: learn to sing.

The ambition for this campaign was to change how people see Philips. We wanted the world to know that Philips is no longer a company that makes televisions and stereos; they're a leader in healthcare technology. Our ambitions were realised when the Breathless Choir won the Grand Prix for Pharma at Cannes Lions, along with a number of other prizes.

This campaign was shot by the talented John X. Carey. It's supported by four other films that dive deeper into the characters and their transformation. The whole project contained hundreds of customised content elements that targeted medical professionals, people with breathing difficulties and the general public. See the whole story here.

Won: Cannes Lions Grand Prix for Pharma, two Gold Cannes Lions for Health and Wellness, four Silver Cannes Lions for Health and Wellness, one Bronze Cannes Lions for Pharma, a One Show Silver Pencil, three One Show Merits, and a Bronze Clio Award. 

In late 2018 Booking.com asked adam&eveddb to pitch for their business. They wanted to work differently with an agency. They were tired of the typically distant old agency/client model and wanted a close, nearly in-house like relationship with their agency team.

We won the pitch and as the CD on the account I have overseen multiple campaigns, but here’s a sample of some of my favourites.

First, four films to launch a new world for the brand that focuses less on sunsets and great sights, and more on that incredible feeling of being somewhere new.

Second, a film we made at the start of the covid crisis to offer delicate optimism in a time of chaos. This film was created in a just few days, in collaboration with Booking.com’s internal production team. It also features one of my all-time favourite pieces of music.

We pitched and won the Avanti West Coast business with this idea. I think it was the crowdsurfing dachshund that sealed the deal.

This film was accompanied by an out of home and press campaign introducing the nation to the new brand.

Every day women are targeted by thousands of ads. And for decades, many ads haven't been kind to women. So we created an Adpology, a personal project put together with a group of women from the industry, released on International Women's Day 2018.

With no media money or PR, the film was viewed over 6 million times in over 25 countries, screened on a French talk show, and selected for the Voice of a Woman film showcase during the D&AD festival in 2018.

All the love to my collaborators, creative Alice Burton and director Tiny Bullet.

Sit back with a giant sandwich and enjoy.

In 2015 Philips asked us to create a global brand campaign that rebranded the organisation. They wanted to shed their old image as a electronics company and bring to light their expertise in healthcare technology. 

We created this film and the line 'There's always a way to make life better' to launch that new positioning. The film launched globally in October 2016 and was shot by the most excellent Frederik Bond.

Dove believes that all women should feel more beautiful, so we empowered them to combat one of the things that makes them feel bad about themselves: nasty Facebook ads.

Won: One Show gold pencil, two Cannes silver lions, two Cannes bronze lions, two gold Clios, Paul Arden Award, three D&AD in books, Campaign Big Silver, Gold and three silvers at the Epica Awards, one gold and three silvers at the London International Awards.